


“The availability of a unified version of Cinema 4D will allow us to focus on developing one amazing 3D solution. “With R21, we have overhauled virtually every aspect of how our customers choose, download, purchase, license and manage Cinema 4D,” says McGavran. Today, “easiest to acquire” will be added to the software’s first-class reputation. Cinema 4D has long been heralded as the high-end 3D content creation solution that empowers the creative process – easiest to learn and easiest to use. Maxon CEO, David McGavran, explains “3D for the Real World” is not just Maxon’s slogan but the central way they approach the market and the development of its products. This includes availability of a singular version of Cinema 4D, more efficient installation and licensing, and new low-entry subscription pricing. R21 also introduces Maxon’s “3D for the Whole World” initiative, which aims to put professional 3D software within easy reach of every aspiring artist. This new version is also good news for independent professionals and all those aspiring to use Cinema 4D but not able to pay the regular price of the program. The next generation of Maxon’s professional 3D modeling, animation, and rendering software solution, R21 introduces powerful new capabilities including a completely new Caps and Bevel system, new Field Force dynamics, interface speed enhancements and broader integration with popular hardware and software technologies. The next generation of Cinema 4D from Maxon is here, and it comes with a series of new features, along with broader integration with leading technology solutions that empower creative workflows for 3D professionals. Maxon debuted Cinema 4D R21 at SIGGRAPH 2019, showing also a singular version of Cinema 4D that includes the complete feature set at an affordable price, as part of the “3D for Whole World” initiative.
